It’s great to see when architecture meets modern display technology. I was travelling in New York (at the Buffalo airport gift shop) when I saw a video wall that was actually part of the wall in the store.
Unfortunately, at the time, the content being displayed was only two looping videos that really did not say much or didn’t engage passersby into the store. It’s rather unfortunate when this sort of investment is not set up to bring the business more revenue. I would imagine, in due time, they will change the content and make it somewhat more captivating.
The bottom line is that they had a really good idea for a video wall, as it becomes part of the architecture of the store and appropriately positioned to invite more potential shoppers into the gift store.
We recently shared this video wall idea with a few of our Toronto retailers. They’re now considering incorporating it for some of their new store layouts.